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Franchising in South Africa and the potential that the franchise model has to stimulate employment, empowerment and economic growth prompted the formation of Franchize Directions in 1997.  We are specialist franchise development consultants and trainers who have become a well respected service provider in our sector for the depth and value we add. We continue to develop and serve the franchise sector through specialised development and support services. Our professional team guide and advise clients based on their specific business expansion or development requirements based on the best practice experience developed over 19 years.


Franchise development consulting services are designed specifically for the needs of the client which starts at the feasibility of applying the franchise mechanism right through to the point of formalising and packaging the franchise offer.  Including Agreements, Manuals, Disclosure Document and Franchisee Recruitment Tools.

Our franchise training is recognised and highly regarded in our sector, with well respected and experienced facilitators. The Da Vinci Institute in association with the Faculty Franchize Directions presents the Management of Technology and Innovation (MOTI) Programme customised for Franchisors and Franchisees.


Our key focus is to add value to our clients with our knowledge and skills base via:

  • Distribution channel development consulting;
  • Franchise or relevant owner-operator mechanism development consulting on how to franchise your business;
  • Small business and franchise training;
  • Franchise research;
  • Other franchise network support services.


What gives us our personality:

  • An owner-operated company, which gives us the opportunity to align ourselves with the culture of our clients;
  • Highly motivated team involved in all facets of the franchise industry;
  • An understanding that each business is different, and thus we match our development process to the unique requirements of your business expansion (our consulting does not take a one size fits all approach);
  • We are full members of the Franchise Association of South Africa (FASA) and subscribe to their Code of Ethics.


Call 011 803 0665 and let us discuss your business . . . a franchise model could unlock its full potential.


1st floor, IDtek Building, Devcon Park, 7 Autumn Road, Rivonia, 2128
P.O. Box 271, Wendywood, 2144
T 011 803 0665 F 086 670 3837


is to positively contribute to the franchise sector with impact interventions.

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