The Team

At Franchize Directions we pride ourselves on the depth of experience of all our key players and the passion we all share to grow franchising along sound and ethical business principles.

Lindy Barbour--Director

Lindy BarbourDirector

Lindy Barbour is a Director of the company who has been involved in the development of a number of successful franchisors and has been instrumental in their expansion strategies. Lindy continues to operate as a lead consultant as her passion remains the development of sound, sustainable South African franchisors. She is currently a council member of the Franchise Association of South Africa (FASA), on which she also served in 2010 and 2011. Lindy served as an executive committee member as well as the Chairman of the FASA membership committee in 2011. Lindy completed her Bachelor of Commerce Degree at the University of Natal, Durban with majors in Marketing and Management. She joined Franchize Directions in February 2001 as a Support Consultant on the franchise development team. In November of the same year she took over the marketing portfolio of the company and in January 2002 was promoted to an independent franchise consultant. In 2004 Lindy was appointed head of the consulting division.

Email Address
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Phone Number
011 803 0665
Nicola Mare--Director

Nicola MareDirector

Nicola is a Director of the company who is involved in both the consulting and training side of the business. She is a senior consultant for franchisor development, particularly specialising in all the related package elements. Nicola facilitates the running of the training programmes and is also actively involved as a presenter on modules such as the general principles of franchising, the critical success factors in franchising, and franchise relationships. Nicola completed a Bachelor of Arts as well as an HDE diploma at the University of the Witwatersrand. She spent three years teaching English and History, and then spent a further 5 years in Quality Assurance in the pharmaceutical industry before joining Franchize Directions in 2006.

Email Address
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Phone Number
011 803 0665
Bendeta Gordon--chartered accountant

Bendeta Gordonchartered accountant

Bendeta is a chartered accountant and one of the early pioneers of franchise consulting in South Africa. Bendeta initiated The Franchise Factor and conducted the study bi-annually from 1994 to 2012, which was the only formal research statistics on franchising in South Africa. She set up the franchise division at Kessel Feinstein Consulting, heading it as a Director for 4 years. She was awarded the Franchise Personality of the Year in 1996. Bendeta achieved one of her goals by opening her own company Parker Gordon Associates, a franchise consultancy, at the age of 29. She is the founder of Franchize Directions.

Phone Number
011 803 0665
Brenda Macqueen--Trainer

Brenda MacqueenTrainer

Brenda is involved in the training of Franchisors and Franchisees. Brenda remains one of the most respected and longstanding franchise training facilitators in South Africa. She has extensive experience in retail and franchise management as she worked for Pleasure Foods for 7 years, in various capacities, including National Operations Manager. She moved to the UK, where she enjoyed 5 years with PepsiCo UK, on their Pizza Hut brand as an Area Manager. Back in South Africa, she worked for BP SA as Franchise Training Manager, after which she joined Parker Gordon Associates, which became Franchize Directions. She was awarded the Franchise Personality of the Year in 2000. Brenda has served on the executive committee of FASA for 6 years and served as Chairman of the executive committee of FASA, from March 2005 to March 2007.

Phone Number
011 803 0665
Linda Jagga --Franchise Operations Manager

Linda Jagga Franchise Operations Manager

Linda Jagga is a well known resource in the franchise community – she has been involved in franchising since 1994 as a Field Operations Manager and later as Franchise Operations Manager. She has specialised in the recruitment process of new franchisees, setting up of new stores and training franchisees. Linda was a nominated FASA (Franchise Association of South Africa) council member from 2003-2008 and also served on the FASA membership committee for two years. Linda is involved in the marketing and administration of the Franchize Directions taining courses.

Email Address
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Phone Number
011 803 0664
Russ Timothy--Trainer

Russ TimothyTrainer

Russ entered the Food industry in 1993 and he joined McDonalds in 1996. His entrepreneurial spirit took over and in 1998 he opened Colombian Café in Woodmead. A further 3 Colombian Café outlets followed after a three year stint in the Pub & Grub business. Russ joined Famous Brands for a split period of 7 years, in the following positions: Steers: National Training Manager; Debonairs Pizza: International Operations Manager and later as National Training Manager where he was instrumental in starting the Famous Brands Training Institute in 2011. Russ was appointed Group Operations as Head of FBTI in March 2013. He joined Franchize Directions Training in September 2013. Russ has developed and facilitates the Effective Field Visits, Restaurant Management, Customer Service and other specialist training programmes.

Phone Number
011 803 0665
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