History

After establishing the franchise consulting division of Kessel Feinstein Bendeta founded Parker Gordon Associates in 1994. She rebranded her practice Franchize Directions in 1997. After some 7 years in auditing and management consulting she enjoyed the freedom of establishing new services for franchisors as the industry started to grow.

The continued growth of the business is based on investment in people with common values, courageous leadership and uncompromising ethics.

Bendeta believes in owner-operators and the team she has worked with over the years each currently operate their own businesses all having transformed from corporate employees to owner-operators.

The business has grown with people passionate about the franchising and owner-operators. Our star trainer Brenda MacQueen operates her own business but continues to train for Franchize Directions.

Bendeta continues to focus on researching the growth of franchising and evolving the business in order to add value to franchisors and franchisees.

Franchize Directions holds the SADEC license for distribution of products produced by Franchise Relationships, which is based in Australia, founded by Greg Nathan. Greg is a global leader in developing tools and IP to assist the tricky relationship between franchisor and franchisees.

WHAT SERVICES DO WE OFFER?

The core services provided since inception include sharing of intellectual property with businesses pursuing expansion strategies utilizing owner-operated distribution channels.

  • On line step-by-step resources to develop a franchise;
  • On-line resources on franchising;
  • Specialised and bespoke management consulting for new franchise developments;
  • Assessment of existing franchise and owner-operated businesses;
  • Traditional class-room training for franchisors and franchisees;
  • Research reports on industries in which franchised business operate.

WHY USE US?

We have a healthy respect for our past

We are committed to a balanced franchise eco-system

Your success is our success

The company takes great pride in being part of the trailblazing teams of Vodashop, Sorbet, Sasol Oil Retail, PG Glass, Automagic… all leaders in their particular industry.

WE CONTINUALLY STRIVE TO BE THE BEST IN OUR CLASS
Through franchising we are able to make the world a better place