Bendeta is a chartered accountant and one of the early pioneers of franchise consulting in South Africa. Bendeta initiated The Franchise Factor and conducted the study bi-annually from 1994 to 2012, which was the only formal research statistics on franchising in South Africa. She set up the franchise division at Kessel Feinstein Consulting, heading it as a Director for 4 years. She was awarded the Franchise Personality of the Year in 1996. Bendeta achieved one of her goals by opening her own company Parker Gordon Associates, a franchise consultancy, at the age of 29. She is the founder of Franchize Directions.
- Phone Number:
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